Franchising can help achieve Saudi ‘Vision 2030’ goals

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SPA

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1556398756420151400

Sat, 2019-04-27 23:58

ALKHOBAR: Franchising presents an opportunity to encourage foreign investment in Saudi Arabia and promote local brands abroad, according to delegates at the World Franchise Expo.
The three-day expo was launched on Thursday under the patronage of Prince Ahmed bin Fahd bin Salman bin Abdul Aziz, deputy governor of the Eastern Province, at the Dhahran International Exhibitions Center.
Franchising generally involves companies providing the services or goods of another company for a fee. Major franchise operations include McDonalds and Coca Cola.