Saudi advertising market ‘bouncing back’ after years of decline

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Mon, 2019-05-06 23:44

LONDON: Saudi Arabia’s advertising market is expected to return to growth in 2019, after what one industry leader said was a “drastic” decline in spending over the past few years. 

The country’s Mad Men — and women —  have been forced to endure lean times since the industry was hit by the crash in oil prices and subsidy cuts, leading to an estimated 50 percent drop in domestic spending on ads between 2016 and 2018.

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from ArabNews http://bit.ly/2WnoK7n
via Latest News of Dubai

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