INTERVIEW: Philip Morris International mideast chief on using hi-tech to progress toward a smoke-free future

article author: 

Frank Kane

Sun, 2019-08-18 00:05

Alongside politics and religion, there is one other dinner party subject virtually guaranteed to push people to opposing extremes: Smoking.

In much of the world — especially the West but increasingly in the Middle East and other emerging markets — tobacco has been marginalized to the point where smokers feel shunned and lonely in many social environments, banished to pavements or poorly ventilated kiosks in airports.

Main category: 

Business & Economy

Tags: 

smoking

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