RIYADH: More Saudis watch short online videos than traditional TV, a new study suggests. Researchers found that more than 85 percent of Saudis viewed videos lasting less than 10 minutes at least once a day. Eight out of 10 watched premium professional short films every day, while only seven out of 10 watched traditional TV every day.
Short online films are watched most during the traditional primetime TV slot between 5pm and 11pm, for an average of 53 minutes.
Of those surveyed, 93 percent said mobile video helped them discover new and unique content, and 91 percent said it stimulated their minds, put them in a positive mood and gave them a chance to take a break from their daily lives.
“Saudis are some of the most avid short-form video consumers in the world,” said Andy Pang, head of international marketing science at Snapchat, the multimedia messaging app, which commissioned the survey.
HIGHLIGHT
A new study shows that while more video is being consumed than ever before in the Kingdom, there are major changes in viewing habits.
“With one of the highest levels of mobile Internet penetration, and one of the highest social messaging and media usage rates in the Middle East, Saudi Arabia is poised for a mobile, short-form expansion that may even eclipse more established markets.”
For the survey, Snapchat commissioned the National Research Group, an independent market research company, to conduct a representative study of 869 Saudis.
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