Middle East startups use internet's social power to create business opportunities

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Sat, 2019-09-14 02:31

DUBAI: “If it ain’t broke, don’t fix it” is a maxim that applies to many life situations — but not when it comes to keeping your car or home running smoothly.
Research shows that proactive and preventative maintenance can save home and business owners up to 20 percent on total upkeep costs.
Whether they need proactive or reactive maintenance, homeowners in the MENA region have historically had to hire service providers whose efficiency and honesty are largely untested, with word-of-mouth recommendations being their safest bet.

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