Saudi designer and musician: ‘You don’t need an excuse to fail’

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Tue, 2020-02-25 22:35

DAMMAM: Saudi graphic designer, artist, musician and entrepreneur Labeed Assidmi is known for his passion and hard work.

Assidmi is a designer and art director for corporate events at Saudi Aramco. However, it’s not all he’s known for. An accomplished pianist and composer, he has been playing piano since he was a child and is often asked to perform at events. He also owns and operates the company Pinnizer, where he sells retro and Saudi-centric lapel pins.