Thu, 2020-04-09 04:20
SABB, the Kingdom’s third largest bank, saw its monthly app downloads soar 27 percent following a campaign encouraging customers to go digital and avoid branches. The bank acted as part of an industry-wide push, encouraging customers to avoid unnecessary branch visits to reduce the risk of the coronavirus infection. The bank targeted customers who were not active on their app or online banking through social media and more than 500,000 text messages.
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