Playtime for Saudi LEGO fans as new store opens in Jeddah

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Mon, 2020-08-10 21:45

DUBAI: Following LEGO’s first Saudi store opening in Jeddah and the launch of its new Super Mario collection, we catch up with Urszula Bieganska, head of marketing, LEGO MEA.

Q: Tell us about the partnership with Nintendo and Super Mario.

A: It is a really exciting partnership for us; we have been working with Nintendo on launching Super Mario for quite a few years. The objective for both companies was to develop something of amazing quality, which is why we took our time working on the project.